Honest Coffins was founded by an Englishman living in Scotland. Unfortunately he had to sell the company and ironically it passed to a Scotsman, John Connell, living in England.
John had become interested in eco-coffins (he studied Ecology at college) when his mother died and he noticed that the eco-coffins were amongst the more expensive options offered by the funeral director. He later discovered that many of the so called eco-coffins are imported from Indonesia and China. So he jumped at the chance to acquire Honest Coffins and moved production to a rural location in Gloucestershire.
There in a shed the coffins are made using time honoured techniques, assisted by a beautiful black Labrador. Outside sheep munch the grass and ponder on the cycle of life and death.